Graduate Certificate in Management (specialising in Spa Operations)The spa industry has exploded into prominence over the past several years. The industry is now recognised as a legitimate high-yield segment of the Australian (and global) tourism industry with a proliferation of spa-dedicated media and international conventions highlighting the massive industry growth and opportunities. With the global growth of spa products available, there is unprecedented demand for spa supervisors, managers and directors. No longer is it enough for these positions to be filled by therapists who have risen through the ranks without formal management qualifications. Many spa operations are now multi-million dollar enterprises operating multiple facilities in multiple countries. Efficient, trained management is fundamental to the success of such operations. Managers are expected to have strategic skills in human resource management, sales and marketing and financial management capabilities. These skills and capabilities already exist from outside the industry but they need a spa focus and emphasis. William Angliss Institute of TAFE has tailored the Graduate Certificate in Management to provide a focus on the spa industry. The program is well suited to people who are seeking to enter the industry, and also for those within the industry who now find a compelling need to update their knowledge and qualifications in order to further their careers. Each subject area provides essential business skills with an unique focus on the spa industry, including: • Leadership and organisation • Strategic business planning • Human resource management • Marketing - A strategic approach • Management industry project Delivering the course subjects over a short three-to-four day intensive block, followed by industry-based learning and completion of workbook assignments, the course is designed with flexibility in mind, allowing currently employed therapists to complete the course in their own time using their own work-based learning. The program is designed to open up career opportunities within middle and senior management in this industry sector such as: • Spa Supervisor/Manager • Spa Director • Spa Owner • Spa Wholesale/Retail • Spa Development Manager • Spa Operations Manager
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Introduction
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